Beyond the Sign: Marketing 

Real Estate Information 

There is a lot more to selling home than putting a sign on the front lawn. A sign on the lawn is definitely a great marketing tool but the reach is limited. Did you know that your Royal LePage Team Realty Realtor® is able to leverage a variety of marketing strategies and tools to ensure that your home is put in front of as many potential buyers as possible to ensure that the right buyer is found in the least amount of time? This month we will be looking at the behind the scenes of real estate so let’s start by looking at the variety of marketing tools your Realtor will use to sell your home! Professional Photography Before your home hits the market, your Realtor® will arrange for professional photography of the property. This is done at the Realtor’s® expense and at no extra cost to you. More and more buyers are doing a large portion of their home search online and you want to make sure that you are putting your best foot forward. Professional photographs can make a huge difference on any listing and can ensure that your home is seen in the best light. Your Listing on MLS As Realtors®, Royal LePage Team Realty agents are able to put all listings on MLS® (the Multiple Listing Service). They spend time ensuring that the listing is complete and these listings appear in a variety of places including Realtor.ca, TeamRealty.ca, Third Party Sites, and other Realtor’s® websites through a feed. Due to this exposure, it is easy for home buyers to search online and find your home. Also, if a buyer is working with a Realtor® themselves, they are likely to receive listings that meet their search criteria in their email inbox as well. Digital Marketing  Yes it’s true that anyone can promote a listing on social media, but if they don’t have a significant following for their business, the promotion will likely not go very far. Royal LePage Team Realty agents are professionals when it comes to this. They likely have a large following and your listing will be seen by a large number of people. At a brokerage level, we provide our agents with additional digital marketing opportunities to promote open houses while leveraging our large following to obtain maximum results. We also provide free training to our agents on a regular basis to ensure that they are up to date on all the trends and changes that occur with digital marketing. Large Database Marketing Your Royal LePage Team Realty agent may already have a buyer for your home in their database. Our agents work hard with both buyers and sellers and through this process have a large database of people at their disposal. You will likely never know the extent or the effectiveness of this type of marketing but your Royal LePage Team Realty agent’s network may lead to the sale of your home. A Brand You Can Trust The Royal LePage brand is one that is known to all Canadians and the recognizable logo on branding is an asset to any home seller. Whether it’s the sign on the lawn, a social media graphic, or a feature sheet, the Royal LePage brand stands out as a reputable company that Canadians can trust. Get Your Listing in Front of As Many Buyers As Possible As you can see, your Royal LePage Team Realty agent will ensure that your home is seen by as many potential buyers as possible to ensure that your home sells in a timely manner for the right price. Stay tuned this month to find out more about the amazing things that your Realtor® does for you to ensure that you are taken care of, whether buying or selling! If you’re thinking of selling and want top level marketing in your corner, contact us today! We’d love to chat!